#470 Marketing Super Heroes Need a Strategy

If you have ever read a comic book you know that the Super Hero has amazing powers, but also the one critical weakness.  Business owners are marketing super heroes with amazing skills and talent, but weakness which can bring us an our business to the ground, like kryptonite does to superman.  Our guest, Karen Sullivan suggests that a good marketing strategy can help your overcome your kryptonite.   Curious about your marketing superpower ? Take this quiz.  About our guest - Karen Sullivan Karen Sullivan is a fourth-generation entrepreneur and award-winning designer with a life-long passion for persuasive visual and written communication. She founded Sullivan Solutions nearly 25 years ago to help entrepreneurial companies augment their in-house marketing with expert services that help drive sales further and faster. Her expertise enables clients to develop effective strategies that are built upon their unique strengths and make confident marketing decisions that drive demand for their products and services.