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Sep 2, 2026 38 min

#470 You Are Not Your Ideal Client

from LTB Podcast

Are you marketing your personal training business to people like you... or to the people you actually want to serve? In this episode, Claire and Maggie explore a common mistake many trainers make: assuming their clients think, act, and make decisions the same way they do. They discuss how this mindset can impact marketing, communication, and pricing, often leading trainers to undervalue their services and miss opportunities to connect with their ideal audience. The conversation dives into understanding client motivations, gathering honest feedback, using client stories effectively, and building confidence in pricing based on value rather than assumptions. If you're a personal trainer looking to attract more of the right clients and charge with confidence, this episode is packed with practical insights to help you align your messaging, pricing, and business decisions with what your clients truly value.

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#470 You Are Not Your Ideal Client

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This episode was published on September 2, 2026.

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