#471 Getting Found in the AI Era

In this episode of the Contractor Growth Network podcast, Logan and Aaron break down how artificial intelligence (AI) is changing the way homeowners search for remodelers—and what you need to do to keep getting found. With tools like ChatGPT, Gemini, and Google's AI Overviews shifting how search results are delivered, contractors who rely on organic leads can't afford to sit this out. From local SEO to AI-friendly website structure, Logan shares what's working right now (October 2025) and how remodelers can prepare for a future where search engines are smarter—and less likely to send users to your site by default. If you've heard phrases like "zero-click search" or "retrieval augmented generation" and don't know how they affect your marketing, this is the episode to listen to. Free Webinar Link: Logan is hosting a free live webinar on November 6, 2025 at 2:00 PM EST to go even deeper on this topic—with tactical examples and live Q&A. 👉 [Register here] https://www.contractorgrowthnetwork.com/google-ai-remodeler/ Can't make it live? Use the same link to access the replay after the event. 🔑 Key Takeaways The Game Is Changing—But Not Gone → Google still dominates local search (AI Overviews only show in ~6% of local searches). → Organic SEO is still king—but AI is adding new rules to the playbook. AI Search Works Differently Than Google Search → Tools like Gemini and ChatGPT don't just scan top search results—they combine multiple searches and synthesize answers. → If you're not in the top 10 organic results, you may be invisible in AI search. SEO Fundamentals Still Matter → Clear website structure, fast load times, keyword strategy, and quality content are still foundational. → Blogs and project pages should be conversational and answer real homeowner questions. Citations and Consistency Are More Important Than Ever → The more places your business info appears (and matches), the more credible you seem to AI and Google. → Directory listings, Houzz profiles, YouTube videos, and local backlinks all help. Get Found Where the AI Is Looking → It's not just about your website anymore—YouTube, Google Business, Instagram, and even Houzz or Angie listings can all feed AI. → Quality, relevance, and proof-based content wins in every search format. 🧠 Memorable Quotes "If you're not in the top 10 organic search results, you're not getting found by AI search tools." "Google wants to keep people on Google. So if your site doesn't offer a better experience, they won't send users to you." "AI search isn't about clever hacks—it's about clarity, credibility, and being everywhere your ideal client is." ✅ Action Steps Check your Google Business Profile for accuracy and reviews Reformat your blogs to include question-based headers (AI scans better this way) Get listed on trusted directories like Houzz, Yelp, and local chambers Structure your site to make important pages 1–2 clicks from the homepage Continue investing in SEO—the top 10 spots matter more than ever