471: Optimize Conversions, Get the Word Out, and Talk to Your Customers to Find Objections, Ideas, and Clients with Merchant Account Wizard Dr. Glenn Livingston

What this episode covers

Dr. Glenn Livingston, a clinical psychologist was the long time CEO of two major dollar consulting firms which have sold more than $30,000,000 in services to Fortune 500 companies like Kraft, Nabisco, Novartis, American Express, Whirlpool, Panasonic, Lipton, Bausch & Lomb, and many more. You may have seen or hear his work, research, and/or theories in major periodicals such as The New York Times, Crain's NY Business, The Los Angeles Times, The Chicago Sun Times, ABC/CBS/Bloomberg radio... and more! In recent years Dr. Livingston built and sold a 21 person online advertising agency and turned to teaching small businesses to leverage the tools and techniques used by big industry. https://www.youtube.com/watch?v=5p2x4xD2xvc Quotes:                                                                                                                                    “If you have something that genuinely improves people's lives, it's actually more unethical not to market it than to market it.” – Dr. Glenn Livingston “You can't wait for something to happen. You have to make it happen.” – Dr. Glenn Livingston “All the money you'll ever make will come from other people, so if you want to make more money, you have to talk to more people.” – Dr. Glenn Livingston Takeaways: 03:02 Proactively managing merchant accounts can save significant money and prevent unexpected business disruptions. 06:21 Business growth requires continuous communication with service providers and customers. 12:35 Direct customer interaction provides invaluable insights for improving marketing and product offerings. 13:49 Customer service isn't just a cost center, but a potential sales enhancement opportunity. 22:22 Conversion optimization hinges on clearly defining the problem, making a strong promise, and providing specific proof. Resources Merchant Account Wizard (Reduce Merchant Fees) Glenn Livingston (Official Site) Never Binge Again (Site)