472: Book Launch Genesis: Move the Needle, Build an Online Army to Run a Bestseller Campaign, and Discover the Secrets to Daily Podcast Content with Erica Glessing

Erica Glessing is the CEO of Happy Publishing, she is a master of happiness and creative expression. She's has published 325+ authors to #1 bestseller status (and counting) and runs the company Happy Publishing to give light-bringers a bigger voice on the planet. https://www.youtube.com/watch?v=qtz_idw7WTs Quotes:                                                                                                                                    “Reawaken that thing you liked about it when you first got excited, because you can—and if you don't, you're just going to get more and more jaded.” – Erica Glessing “You have to look at: What do I want to get out of it? What's it going to contribute to me? And then, how can I make sure it makes money for me?” – Erica Glessing “Don't be afraid to ask. Use language that's clear, and don't be afraid to ask people to listen, to subscribe, or to buy the book.” – Erica Glessing Takeaways: 05:21 Creating a podcast with daily content requires clear themes and strategic planning for each day of the week. 08:26 Building an online audience works best through guest interviews who actively promote the show to their own networks. 18:29 When launching a book or podcast, focus on getting close to the top ranking and push even harder when you're near number one. 36:16 Networking and having generative conversations are more effective for business growth than hiding in your workspace and hoping for results. 42:50 Reignite the original passion that first motivated you to start your project to avoid burnout and maintain enthusiasm. Resources Happy Publishing (Website) The Erica Glessing Show (8-minute Daily Podcast) Erica Glessing (Amazon)