472 FBF: Clear Eye for Branding with Tom Asacker

Today's Flash Back Friday comes from Episode 232, originally published in October 2013. Tom Asacker is the author of five critically acclaimed books: The Business of Belief, Opportunity Screams, A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy, and Sandbox Wisdom, a heartwarming story about a CEO's search for meaning and success in the world of business and work. A popular speaker, Tom lectures to corporations, associations, and universities around the world, and works confidentially with executives and management teams at a number of world-class companies. Prior to his role as a writer, professional speaker and corporate catalyst, Tom was an agitator in management posts at GE and throughout his entrepreneurial endeavors as founder of an internet startup; owner of an electronics manufacturing firm; and co-founder and CEO of a medical device company. He is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, MIT, and YEO as a past member of their "Birthing of Giants" entrepreneurial executive leadership program. Tom holds a degree in Economics and Business Management, and lives in the great Northeast. Website: www.TomAsacker.com