472. The 3 Biggest Mistakes Coaches Make in the DMs (That Cost You Clients)

You're getting people in your DMs…so why aren't they turning into clients?   In this episode of The Divorce Revolution Podcast, I'm breaking down one of the most frustrating parts of building a coaching business—when you're finally getting engagement, conversations are happening but nothing is converting.   Because the truth is, a lot of coaches think the problem is their content. But what I see over and over again is that the breakdown actually happens inside the DMs—in how those conversations are being handled.   And I get it. Nobody really teaches you how to do this. You're trying to be helpful, you don't want to be pushy, and you're just kind of figuring it out as you go. But there are a few very specific mistakes that are quietly costing you clients.   In this episode, I walk you through the three biggest ones I see all the time—why they happen, and what to do instead so you can start leading these conversations in a way that actually moves people forward.   Resources Mentioned: Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars   What I Discuss: 02:37 Why the sales process actually starts before the call 04:51 The first mistake I see coaches make in the DMs 07:11 The second mistake that keeps conversations stuck 08:59 The third mistake that turns people off too soon 13:35 How to guide a DM conversation with intention   Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com