#472 Top-of-Funnel Marketing: Truck Wraps, Social Media, and More

In this episode of the Contractor Growth Network podcast, Logan and Aaron break down what it takes to build a memorable, recognizable remodeling brand in your community—before prospects are even ready to hire. From truck wraps to social media ads, they walk through the most common "top of funnel" marketing strategies, explain when to use them, and how to measure impact over time. If your goal is to become the remodeler people think of first, this episode is your blueprint. Key Topics: Understanding the marketing funnel and where branding fits Truck wraps, yard signs, and how they signal trust Why remodelers should use social media—even without going viral The new way Meta ads work (and why they're easier than ever) The role of email marketing in nurturing leads Direct mail that doesn't feel like junk Trade shows, magazine ads, and when (and when not) to use them How to measure success when ROI isn't immediate 🎯 Timestamps: 00:00 — Why household-name remodelers dominate neighborhoods 04:00 — Who "top of funnel" marketing is really for 10:00 — Truck wraps, yard signs, and company shirts as branding tools 23:20 — Using social media effectively (paid and organic) 30:00 — How to turn high-performing posts into local ads 40:00 — Building and nurturing your email list 49:55 — Direct mail: how to make it worth the cost 54:58 — Trade shows and community event sponsorships 57:21 — Billboards, magazine ads, and long-term brand recall 01:00:46 — Tracking top-of-funnel performance through branded searches