#474 Rich Snippets

What is a rich snippet?  Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page. However, the major search engines have taken this a step further, and now use this markup to present richer search results, enabling users to more easily find the information they are looking for. Sounds kind of geeky, right?  Well Lorraine and Sam break it down so it makes sense to all the non-techies in our audience.