#475: Challenge of Partnerships | Loyalty360 Leaders in Customer Loyalty: The CEO's Desk

from Leaders in Customer Loyalty, Powered by Loyalty360 · host Loyalty360

Send us Fan MailIn this episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson shares insights on the evolving role of brand partnerships in customer loyalty. From high-profile collaborations like Ulta & Target to innovative programs from MGM, JetBlue, and Walmart, Mark unpacks what’s working, what’s not, and how brands can evaluate partnerships for true mutual value. Discover the biggest challenges—technology integration, co-marketing, ROI alignment—and hear predictions for how partnerships will shape loyalty strategies in 2025 and beyond.

Episode metadata supplied by the publisher feed · Published Sep 5, 2025

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#475: Challenge of Partnerships | Loyalty360 Leaders in Customer Loyalty: The CEO's Desk

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This episode was published on September 5, 2025.

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