475: The #1 Reason Roofing Contractors Go Broke (It’s Not Leads)

Most roofing contractors don’t go out of business because of lack of leads.They go out of business because they don’t understand their numbers.In this episode, Dave Sullivan breaks down why contractors stay busy but still go broke—and what to fix before it’s too late.Featuring insights from Michael Stone from Markup and Profit , this episode covers:Why 9 out of 10 contractors failThe biggest pricing mistakes roofers makeThe difference between markup and marginWhy more sales can actually make things worseThe minimum profit you need to stay in businessIf you’re not clear on your numbers, none of the marketing or leads matter.📺 Watch this episode on YouTube (recommended to see the slides and numbers):Watch Now📊 Want help breaking down your business?Book a Free Roofing Business Review:https://davesullivan.as.me/free-strategy-call🔧 ProLine CRM (built for roofing contractors):Track your leads, follow up consistently, and close more jobs👉https://useproline.com📞 SMA Support:Never miss calls or follow-ups again—turn more leads into jobs👉 https://www.smasupport.us/contractor-back-office-outsourcing-bpo-services-about/contact/📚 Learn more from Michael Stone:https://markupandprofit.com🎧 More from The Roofer Show:https://theroofercoach.com About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.