476 – Amber Hinds on restoring faith in WordPress: hard work, accessibility, and long-term plugin success

The conversation focused on Amber Hinds’ personal journey restoring faith in the WordPress community during challenging times. A key theme was how Amber’s Accessibility Checker plugin has succeeded thanks to her relentless long-term effort, deep expertise in accessibility, and a strategic focus on higher-budget clients like agencies and enterprises. The discussion explored Amber’s commitment to intentional marketing, collaborative teamwork, and showing up consistently rather than looking for quick fixes. Amber shared what marketing tactics worked for her, what she chose to leave behind, and the importance of playing the long game to build lasting WordPress product success.