476: Jeff Aubry Gives an Inside Look at the G-League’s Next Gen Players Union

Joe Favorito and Tom Richardson welcome Columbia Sports Management alum Jeff Aubry, Executive Director of the Next Gen Players Union, for an inside look at labor, leadership, and player advocacy in the NBA G League. Aubry traces his journey from Cornell basketball to a professional playing career overseas and in the early days of the NBA Development League, before transitioning into sports business and union leadership. The conversation explores what it means to represent players in a league defined by short-term contracts, constant movement, and development-first priorities, how the G League fits into the broader basketball ecosystem alongside college and international pathways, and the challenges of building stability for the next generation of players. Aubry also shares leadership lessons from both the court and the boardroom, along with advice for athletes navigating today’s rapidly evolving basketball landscape.Connect with Jeff: https://www.linkedin.com/in/jaubry42/The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Sam Henry (@s_henry11), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com