#476 - Keep the Ball in Your Court - Alan Beckley

Alan provides a new Thursday Thought episode. Alan describes a common communication error that inventors make during their first phone call to a prospective licensing prospect. To use a basketball analogy: they fail to "keep the ball in their court."  Learn how you can act proactively to better control your marketing results.  Be sure to subscribe to the podcast on Apple Podcasts or wherever you get your podcasts, so you won't miss a single episode. Website: www.alanbeckley.com