477 - Creating Viral Bourbon Content with TJ Gamble of Brewzle

In the past two years if you've found yourself scrolling on TikTok or YouTube Shorts, then I'm almost certain you've seen a video by the man that goes by Brewzle. TJ Gamble is the man that goes by Brewzle and he's been a media powerhouse. He's grown his following from just a few thousand subscribers to over a million across all his social channels. He takes a different approach to his videos where it's more about entertainment rather than full blown education. TJ happened to be in Louisville picking some Pursuit United barrels so I invited him to sit down and have a chat about his content and what cheat codes he used to grow a following at such a rapid pace. We discuss how he got into whiskey and the types of content that work well for his fans and how he transitioned from short-form videos to doing more full-length content and trying to start a lawn mower with weller full proof. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Where did the name Brewzle originate? What piqued your interest in bourbon? Can you explain the idea of the lawn mower with Weller? How did you decide to approach and build your content? Have you seen more success with a certain type of video? Do people feel like your hunting videos are staged? Is your audience looking for hidden gems or stuff from the big 6? What is your cheat code to amassing your audience? What's the long term strategy to growing further? Do you feel Kentucky bourbon has become boring? Is there a certain price point that people find attractive in your content? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices