477. Learn Ethical Persuasion with Patrick van der Burght

How good are you at persuasion, my friend? Have you heard of Dr. Cialdini's book "Influence: The Psychology of Persuasion"? I bet you have. I've read it twice and never stop recommending it. Here's a real treat for you.Tune in to my conversation with Patrick van der Burght, Dr. Cialdini's business partner and learn:The difference between persuasion and ethical persuasionThe dangers of unethical persuasionWhy it’s important to talk about persuasion nowadaysHow we make decisions and choices in life7 Universal Principles of PersuasionHow to practically apply persuasionPatrick van der Burght is a business partner of Dr Robert Cialdini, who wrote the book ‘INFLUENCE – The Psychology of Persuasion’, which is considered by many top CEOs to be the best business book of all time. Patrick, as a Founding Member of the Cialdini Institute, and Cialdini Institute Licensed Trainer, has been teaching ethical persuasion to professionals and teams since 2000. Patrick also co-authored the book ‘How to Hear YES More Often’ in 2024, and has his own podcast ‘Ethical Persuasion Unlocked’.Get Patrick's FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/Connect with Patrick:Website: https://ethicalpersuasion.com.au/Podcast: https://ethicalpersuasion.com.au/podcast/Youtube: https://www.youtube.com/@ethicalpersuasionLinkedin: https://www.linkedin.com/in/patrick-van-der-burght/Facebook: https://www.facebook.com/ethicalpersuasion/Instagram: https://www.instagram.com/ethical_persuasion/Twitter: https://x.com/yesmoreoftenTikTok: https://www.tiktok.com/@ethicalpersuasionBook: https://yesmoreoften.com/