477. The 60-Year Firm Hiring an AI Coordinator and Going Offshore to Fight $4K Acquisition Costs | Ken Harrell, Joye Law Firm

The firms that last for decades don't resist change—they learn how to capitalize on it. Ken Harrell is the Managing Partner of Joye Law Firm, a South Carolina personal injury practice with seven offices and a legacy spanning nearly 60 years. As rising acquisition costs reshape the industry, his team is investing in AI, strengthening operations, and preparing for a future where adaptability provides the biggest competitive advantage. In this episode, Ken explains why Joye Law Firm created a dedicated AI coordinator role, how offshore staffing strengthened its intake operation, and what "force multiplier" positions look like inside a growing firm. You'll learn: Why AI in law firms requires dedicated ownership to drive adoption across the firm. How offshore staffing can improve intake while strengthening culture and accountability. What force-multiplier roles create the biggest operational impacts in growing firms. Why client acquisition costs continue to rise—and how established firms must adapt. Head over to Rankings.io and see for yourself how we can help take your business to the next level. Like what you hear? Hit Subscribe! We do this every week. If you want to keep learning from the best voices in PI, join us at PIMCON 2026. Buy your tickets now! Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok