478: The Mind Magnetizer

from The Selling Show · host David Newman

Michael has a passion for understanding how the human mind works to drive our decisions. Over the past 12 years, Michael has created a fresh and counter-intuitive insight of how people can use targeted language to rapidly create trust and the decision to buy. Michael talks about the neurological principles behind effective messaging, branding, building client trust, and much more!

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This episode is 49 minutes long.

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This episode was published on June 5, 2025.

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