4785: Gaurav Kushwaha on BlueStone pitch deck, cracking a trust-first category & turning design into moat

In 2011, BlueStone didn’t have stores, customers, or even a website. But it had a pitch and a founder who understood how India shops. Tune into the latest episode of PitchCraft Season 2, and learn what set BlueStone’s pitch deck apart from the rest. Special guests Gaurav Singh Kushwaha, Founder of BlueStone, and early investor, Prashant Prakash of Accel, unpack unique features of the deck, from visualizing the process of trust building to ensuring long-term defensibility, and deliver a masterclass in how high-stakes, high-conviction pitches are made. It’s an enthralling tale of how a disruptive idea secured funding and sparked a category shift. Presented by Moneycontrol, in association with SeedToScale, curated by Accel.