#48 - Claus Rose - Making Safety Instinctive: On Leadership, Trust & Change

In this compelling episode of The Safety Heroes Podcast, we sit down with Claus Rose, Managing Director of SafeSteps24, to explore how safety can become an instinctive part of our daily work routines. Claus shares his eye-opening insights on why traditional change management fails 70% of the time and how organizations can move from simply following compliance checklists to truly embedding safety into behavior. He draws powerful parallels with military training, emphasizing that just as soldiers rely on muscle memory in critical situations, workplaces should cultivate safety habits that become second nature.Claus delves into the concept of “muscle memory” for safety—a transformational approach where safety isn’t something to be consciously enforced, but automatically executed. He discusses his journey from working on high-stakes IPO preparations to launching SafeSteps24, an innovative program that blends behavioral psychology, leadership development, and EHS strategies. His insights reveal how the right combination of personal change, practical tools, and data-driven feedback can create lasting improvements in safety culture.Listeners will also gain a deeper understanding of how technology, particularly machine learning and AI, is reshaping safety practices by identifying risks before they materialize. Whether you’re a safety leader or an operational professional, Claus’s vision for transforming safety culture is both inspiring and actionable.Tune in to learn how to drive change from the front line and build a culture where safety is not just a policy—but a way of life.Follow or connect with Claus Rose on LinkedIn. Send us a message! If you like this podcast episode, subscribe here and follow us on LinkedIn for the latest from our HSE community and guests. Connect with our CEO and host, Mousa, today to stay updated on Safety Heroes, Pixaera, and more. Do you want to be a guest on Safety Heroes, or know someone who would be a great fit? We’d love to hear from you. Send us a message on LinkedIn or email [email protected].