48: Confessions of a Graphic Designer: Lizzy Wolfe tells all

Send us Fan MailGraphic designer Lizzy Wolfe shares practical strategies for creating professional branding on a small business budget, emphasizing the importance of consistency and thoughtful customization.• Come to designers with your mission statement and brand strategy already prepared to reduce costs• Balance your personal brand with your business brand, especially important as your company grows• Customize Canva templates by changing colors and fonts to match your brand for a cohesive look• Create a brand kit in Canva Pro to store your logos, colors, fonts, and custom templates• Consider Squarespace or Wix for small business websites instead of WordPress or Canva• Consistency across all platforms is the key marker of professional branding• Invest marketing dollars in foundational brand elements, email marketing, and social ads with clear calls to action• Marketing budgets can include time investment through consistent organic content creationFollow Lizzy and Big Bad Creative:Big Bad Wolfe Creative's FacebookBig Bad Wolfe Creative's InstagramBig Bad Wolfe Creative's LinkedinLizzy's LinkedinBig Bad Wolfe Creative's WebsiteCheck out the Small Business Bestie WebsiteFollow along on the Facebook or InstagramJoin the growing community on Facebook