48. Creating The Next Mugler Angel (w/ Master Perfumer and Akro Co-Founders Olivier Cresp and Anaïs Cresp)

Today’s episode is the best, and that’s my 100% objective take. We are joined by two of three co-founders behind Akro— multi-award-winning Master Perfumer Oliver Cresp, and his daughter/Co-Founder, Anaïs Cresp (the third founder who unfortunately could not join is Anaïs’ partner, Jack Miskelly). Akro is an incredible (and very new) niche brand that creates daring, polarizing, addicting fragrances inspired by everyday vices. We discuss the inspiration behind the line as well as the personal stories behind each fragrance, and Olivier explains the very nuanced difference between abstract versus figurative fragrances (he operates in the ‘figurative’). DW; we obviously discuss Angel and Olivier reveals how despite its mainstream popularity, it was actually one of the the first-ever *niche* fragrances. Olivier also defines his signature style within his diverse and prodigious portfolio. FRAGS MENTIONED: Akro: Ink, Dark, Awake, Haze; Mugler Angel, Akro: Malt, Smoke, Night, Malt, Ink; Guerlain Vetiver, D&G Light Blue, Penhaligon’s Juniper Sling, Dolce & Gabbana Dolce & Gabbana, Nina Ricci Nina, YSL Black Opium, YSL Mon Paris, Kenzo, Givenchy Gentleman FOLLOW AKRO: @akrofragrances @oliviercresp 10% OFF WITH CODE 'PERFUMEROOM10': https://twistedlily.com/collections/akro-1  GET TIX PERFUME ROOM LIVE: https://tinyurl.com/yckrcxs6