#48: Disruptive Innovation | Dan Josebachvili, CEO and Founder of Silvertree

Creating a tech device specifically designed for older adults might seem like a tough sell. But having the right approach and a great spokesperson makes all the difference. This week, I’m speaking with Dan Josebachvili. He’s the Founder and CEO of Silvertree, which makes a safety wearable for older adults. Dan was part of the founding team at Urban Escapes, an adventure-travel company which was eventually acquired by LivingSocial. After that, he spent a few years developing strategic partnerships for ad-tech giant, Epsilon, got a graduate degree, and worked with ZX Ventures, the venture capital arm of Anheuser-Busch, where he led the deal on the acquisition of Cutwater Spirits.In this episode you’ll learn: The key to marketing a tech device to an often tech-averse demographic The opportunities for growth within the Boomer Plus generation and how disruptive innovation makes it possible Don’t settle for what you have. The journey is never over and Dan has a great mantra to help us keep it in mind. Brought to you by Mekanism.