48: Farmers Market Sales: Do's and Don'ts

In this episode, Jenny shares her tried-and-true strategies for making the most out of farmer's markets as a flower farmer. While not everyone loves them, Jenny makes the case that a good market can be one of the most profitable—and fun—sales outlets for your farm. From building a loyal customer base to marketing your CSA and other offerings, farmer’s markets can do a lot of heavy lifting if you know how to show up right. She dives into six practical tips to increase your sales and elevate your presence at the market, including how to create eye-catching displays, why consistency matters, and the power of simply saying hello. Jenny also gets into the psychology behind signage, color blocking, and the little things that make a booth feel professional and inviting. Whether you’re just getting started or looking to level up your existing booth, this episode is full of real-world advice to help you turn more market-goers into paying customers—and fans for life. Farmer’s markets aren’t just about selling flowers—they’re about building relationships and growing your brand. Tune in now to learn how.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​