48: Is Your Business Sustainable?

Send us Fan MailIs your business sustainable? This is such an important piece of the entrepreneurship puzzle and I don’t think it’s talked about enough. We are in a current entrepreneurial culture right now that seems to worship the hustle, the badge of honor that comes with saying, “I work 12 hours a day,” or 16 hours a day. “I’m putting in 80-100 hour weeks.” But, I shared some statistics recently in a new master class called Break Free from the Feast or Famine Cycle. One of the things that really shakes me is that despite the rate of people starting new small businesses, 80% of those small businesses will close their doors within the first 18 months. The survival rate beyond that is abysmal. It’s terrible. Most people simply are not making sustainability a part of the conversation when they are starting their business and running their business. After being at this for nearly a decade on my own, I’m here to tell you that if you’re in your business for the long haul: Sustainability is just as important as profitability.Connect with Me:Instagram: @racheal.cookTikTok: @rachealcookmbaLinkedIn: @rachealcookYouTube: @the_ceo_collectiveWebsite: The CEO CollectiveSubscribe & Review:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!🎤 Thanks for listening! I'll see you next week!