48: Josh Turner | Compelling Marketing Creates Consistent Growth

When you have a business, it’s tempting to be all things to all people. But when your target market is too big, says Josh Turner, you don’t reach anybody effectively. This B2B marketing expert recommends ways to laser focus your marketing so you can generate as many leads as you can handle. Josh is a big fan of one social network in particular. He shares how he’s learned to use it to turn more prospects into lifelong clients and customers. You’ll also get details on… The forgotten impact of your physical health on mindset Ways to generate leads on social media without “spamming” How to get referrals on autopilot by building your reputation online The 15-Minute Rule for overcoming negativity and getting back to work The people you need in your business so you can focus on “needle movers” And more… Listen now… TimeLine 00:11 Today Steve speaks with Josh Turner, the WSJ bestselling author of Connect and Booked and the founder of Linkedin Selling. 01:25 Josh tells us how he realized how Linkedin could be used in a very powerful way early on. 06:19 Josh, like all of us, had a tough road in growing his business. He started off with just $5000 and a couple of credit cards. 11:02 Josh talks about the importance of working out and keeping healthy. 13:25 Josh talks about why he has refocused and reduced the number of potential drivers to push forward his company this year. 15:51 Josh talks about the changes he’s had to make as his company grew so quickly. 18:56 Steve and Josh talk at length about “Done for your services”. 23:06 Josh gives superb advice in trying and succeeding in gaining the clients you want from Linkedin. 26:48 Josh talks about how not to come across as just another person wanting to sell services on Linkedin. He gives a real-time example of helping a client with this. 32:20 Josh gives us a link to his in-depth Linkedin master class which gives a beginner to advanced guide to how best to gain clients through the platform. Mentioned in the show LinkedUniversity LinkedSelling LinkedIn Enjoyed this episode? Rate this podcast on iTunes >>