48: Kenny and Brenna Aschbacher of Fish Hugger

A little about our guests. Kenny & Brenna are together more than 20 years, married and have 3 children, 13, 11 and 8. All three children help out at the Farmer’s Markets and even have their own customers. They are self-described foodies and love cooking and enjoying meals together. Kenny started commercial fishing in Alaska in 1996 and an early date with Brenna was spent working and living together on a commercial fishing boat. Surviving was the sign of true love. Kenny has been an entrepreneur since high school. Brenna has a Bachelor’s degree in Economics and an MBA in Global Management. She is the accounting and finance person of the team. In addition to working together and being together 24/7, Kenneth and Brenna also homeschool their children. A little about their business. The term “Fish Hugger” and the name of the company came as a play on words (Tree Hugger) to explain to a customer how wild caught fishing was far more sustainable and better for the environment and the humans that consume the fish than farm-raised salmon would be. Fish Hugger is a niche food company. In addition to the fish that Kenny catches each Summer in Alaska, they source beef from New Mexico where Brenna and the kids spend their Summer, and they carry locally (to Phoenix) sourced honey. Kenny also teaches smoking classes to turn salmon into smoked salmon and lox. One piece of advice (the nutshell version) Always support your partner and regularly reevaluate your common goals. Be sure to stay in line with them or change up as needed to move forward. Reading Material The Underground History of American Education by John Taylor Gatto - http://amzn.to/1Q5rxHj Get in Touch with Our Guests If you are in Phoenix – Saturdays at the Roadrunner Park Farmer’s Market (http://www.arizonafarmersmarkets.com/pageRoadrunner/roadrunner.htm) and Sundays at the Ahwatukee Farmer’s Market (http://www.arizonafarmersmarkets.com/pageAhwatukee/ahwatukee.htm).http://[email protected] Facebook – Fish Hugger - https://www.facebook.com/Fish-Hugger-179823736979