#48 Media Relations: Why and How Photographers Can Get Free Advertising

Find the show notes at http://doubleexposure.show/48 - Join the community at http://doubleexposure.show/facebook - This week Petro and Sophia Lemon are discussing media relations for photographers. The media is a stellar resource for free advertising for photographers, and it's easy to harness their reach to establish yourself as an expert in your area. Listen to this episode for our tips! - Here's the basics: * Learn to write press releases. * Connect with media professionals online and interact with them regularly. * Create a media list in your database. * Blog content your clients will find interesting and share it on social media to establish yourself as a resource. *Engage in news discussions in online communities. * Partner with charities and other groups to hold special events. - Leave us a 5 star review at http://doubleexposure.show/iTunes - Download Sophia's Picture Perfect Guide at http://pictureperfect.guide