48. Outdoor advertising & cities_PX

Outdoor advertising & cities: In this installment of PlanningxChange Jess Noonan and Peter Jewell interview Ged Hart manager of TOM P/L (Total Outdoor Media). Outdoor advertising is a prominent and sometimes derided feature of cities. Ged talks about the role of outdoor in 'public messaging' and suggests that traditional views of outdoor are outdated. This is because in some instances Government takes 60 - 70% of the available space for public messaging campaigns. He talks of new technologies and how the 'creative' role is the new public art. A change in views amongst city design professions and city administrators towards outdoor he suggests is appropriate. A discussion on an aspect of city experience not often heard.