#48 - Roblox as an Animation Platform w/ Will Bryan from Yessir Media

🎮 From Roblox to Record-Breaking Reach: How Brands Can Win Gen Alpha with AnimationThink Roblox is “just a game”? Think again. In this episode, host Ely Santos sits down with Will Bryan—co-founder of Yes Sir Media and indie-film-turned-metaverse storyteller—to reveal why the blocky platform may be the most cost-effective, culture-native way to launch IP, super-charge YouTube retention, and spark the next Skibidi-level phenomenon. Hit play to learn:Why Roblox’s “janky” graphics actually outperform AAA visuals with kids—and how studios are turning that quirk into comedy gold 🎨 The YouTube blueprint Will swears by: killer hook, mid-episode peak, 30-second pattern breaks & a cliff-hanger that demands the next click ⏩ How brands can adapt legacy IP—or launch something totally new—without tripping over Roblox’s TOS or losing creative control 📜 The secret “meme flywheel” that turns episodes into TikTok-ready moments fans remix, repost, and make their own 🔄 What it will take to birth “the next Skibidi Toilet”—and why bravery beats formula every time 🚀 Whether you’re a marketer hunting fresh channels, a studio chasing faster pipelines, or a creator dreaming of billion-view fame, this conversation is your cheat-code to metaverse-first storytelling.🔗 Connect with Will on LinkedIn🔗 Follow Ely on LinkedIn💡 Liked the episode? Rate, review, and hit Follow so you never miss the trends redefining Metavertising.#MetaverseMarketing #RobloxAnimation #GenAlpha #BrandStorytelling #PodcastSEO