#48: The shift in online marketing and social media with Lindsay Hyatt

In this episode of Content Magic, I'm joined by Lindsay Hyatt who is also a copywriter as well as a brand strategist and we are getting into ALL of it. We talk about what's shifted on social media, how to shed the performative aspect of certain platforms and how to overcome that as well as what it means to go back to more traditional means to market our businesses. We'll also dig into the challenges faced by new entrepreneurs overwhelmed by social media trends, the importance of email lists for marketing, and a personal take on using Instagram stories for therapeutic expression as well as connection to our audiences. Together, we'll navigate through concerns over privacy, the prevalence of flashy and often misleading marketing, and the reality of entrepreneurship that rarely matches the glamorous portrayals online.Plus, so much more! If you're marketing your business online, you have to tune into this episode.And, don't forget to join my FREE Content Genius Bootcamp to learn even more about content and marketing. 00:00 Pandemic pushed me to start own business.03:04 Copywriter, marketer, teacher; returns to creative writing.06:25 Social media feels different: burnout, AI, trolls.09:39 We can't solely rely on social media.12:53 Effective, unglamorous email lists succeed for entrepreneurs.18:03 Interest in investments decreases due to distrust.20:09 Question your own goals amid peer pressure.25:09 Instagram's visual; Threads allowed freeing writing instead.27:44 Cherished memories of kids and embarrassing posts.29:47 Small email lists can still benefit businesses.34:24 Promoting local business, brand building, and mentorship.36:18 Join Lindsay's free content genius boot camp.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caCONNECT WITH LINDSAY! Instagram: @thelindsayhyattWebsite: lindsayhyatt.comPodcast: Reprogramming with Lindsay HyattThis episode was mixed and edited by Cardinal Studio.