#48 Thorntons Rewards Professional Drivers With New Loyalty Program

In the fall of 2021, NATSO member Thorntons LLC launched a new Pro Driver Refreshing Rewards app exclusively for the professional driving community. The Pro Driver Refreshing Rewards card and app were designed to provide many of the same benefits as Refreshing Rewards, but also offers special fuel discounts and exclusive rewards for professional drivers. Scott Harris, Manager of Fleet for Thorntons LLC, and Amy Nicholson, Senior Manager, Digital and Loyalty Marketing at Thorntons LLC, joined NATSO's podcast to talk about the new loyalty program. They covered how drivers are responding to the new program, what loyalty perks they are finding are most important to the driver community, and the surprises they learned after launching the program. Hosted by: Amy Toner, Vice President, Publishing and Digital Content, NATSO