#48 Unbelievable Success Story: Soccer Star to Skincare Boss! | The Journey of Rachaelle Rempe

In this episode of the Rectified Podcast, Sandy interviews Rachaelle Rempe, the founder of Auraiha Beauty, a sustainable skincare brand. Rachaelle shares her non-linear journey from playing soccer in the US to working in design and ultimately creating her own skincare brand. She discusses the unique aspects of Auraiha, emphasizing affordability, inclusivity, and sustainability, with a focus on clean ingredients. The conversation delves into Rachaelle's marketing strategies, the challenges of shipping, and her vision for scaling the brand, including the importance of Amazon in reaching a broader audience.Auraiha’s Website: https://auraiha.com/Auraiha on Amazon CA: https://www.amazon.ca/stores/Auraiha/page/521C5CD9-4364-4125-B84F-261B427A630F?ref_=ast_blnAuraiha on Amazin US: https://www.amazon.com/stores/aura%C3%AFha/page/858D3624-7C00-499C-8D0B-489D19228396?ref_=ast_blnAuraiha on Instagram: https://www.instagram.com/auraiha/Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Join our FREE Slack community for direct-to-consumer brand founders ➡️ https://join.slack.com/t/d2cbrandlab/shared_invite/zt-1txda131e-cL1S9U4qmHPu7IC~nuyLgw📚All the books that were recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandydedeian.substack.com