48. What is Object-Oriented UX (feat. Sophia Prater, Rewired UX)

UX practitioners often struggle with shifting requirements and increasing product complexity, making it difficult to design intuitive experiences. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains how this method improves usability, reduces inconsistencies, and streamlines collaboration across teams.About Sophia Prater: Bio (via RewiredUX.com) | LinkedIn | InstagramLearn more about Object-Oriented UX:Upcoming Free UX Level-Up TrainingSign up for the newsletterOOUX PodcastOOUX for AI & AI for OOUX (course)Related NN/g Courses & Resources:UX Basic Training (full-day or 2 half-day course)What is Object-Oriented UX? (3-min video)