#48 - Why You Need To Learn How To Cheat, Deceive & Manipulate

Bruce Coudrey and Peter Spinda explore the uncomfortable but essential truth about business: if you don’t understand manipulation, you’re vulnerable to it. This episode is not about encouraging unethical behaviour. It’s about understanding dark psychology, recognising the tactics used by others, and developing the tools to protect yourself, negotiate smarter, and stay in control. From high-pressure sales calls to strategic deception, we unpack real-life examples of manipulation in business, politics, tech, and even family dynamics. We also discuss the infamous book The 48 Laws of Power, and why mastering its insights can be your greatest defence.The Meaning Business Podcast is your go-to show for insights on buying, growing and selling businesses.Hosted by business advisors Bruce Coudrey and Peter Spinda, each episode explores real-world strategies, lessons and opportunities to help business owners and entrepreneurs succeed.If you’re thinking about buying, selling or growing a business, the team at Benchmark Business Sales & Advisory can help guide you through the process.🌐 Learn more:https://linktr.ee/meaningbusinesspodcasthttps://benchmarkbusinessadvisory.com.au/meaning-business-podcast/