#48. Wild Idol: Naturally Alcohol-Free, Premium, Sparkling Wine

Send me a message 🤗FREE COURSE: OVERCOMING THE HURDLES======SHOW QUOTES “You cannot buy premiumisation, in my view.”“Out of the 95 sommeliers I think we tasted in the first six months, 85/86 are still working with us today.”======SHOW SUMMARY Wild Idol is a premium alcohol-free sparkling wine found in prestigious locations such as Selfridges, Harrods, and numerous fine-dining restaurants. In this episode, CEO Paul Beavis discusses in detail the process of producing a drink intended to be the best in the world, how premiumisation has and will continue to impact the category, and why Wild Idol has opted to be naturally alcohol-free at every step.======WE CHAT ABOUT0:00 Coming up...3:01 Paul's story8:12 Being the best in the world16:40 Naturally alcohol-free23:11 Production volatility25:39 Changing behaviours29:39 Demanding quality35:06 Premiumisation in low & no43:22 Moving forward with caution46:37 Wild Idol flavour profile54:33 The BBQ-Q ======TRY WILD IDOL  //  @WILDIDOL.OFFICIAL ======WE ALSO TALK ABOUT: Guinness 0.0*£109 sparkling wine (French Bloom)Big Drop* ====== BEST EPISODE TO CHECK OUT NEXT#39 Bolle: The only double-fermented alcohol-free sparkling wine ===🌱 Ready for real change in the way you drink? - https://www.lownodrinker.com/4weekreset===🗝️ Become a Vault member to get access to the moderation tools that actually help - https://mindfuldrinking.substack.com/s/the-vault===✏️ Come hang out with me on Substack - https://mindfuldrinking.substack.com/===❓ Take the Midlife Drinking Triggers Quiz - https://quiz.tryinteract.com/#/68dd33385bb4a20015996a13===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.