480: Email Marketing Simplified for Your Business (+How to Reframe the Way You Think About Email) with Liz Wilcox

In episode 480, Liz Wilcox teaches us simple, yet effective email marketing strategies, including how we can streamline the writing process and make our emails relatable. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker. She shows small businesses how to build online relationships, package up their "magic" and turn it into emails that people want to read and, most importantly, purchase from. Liz is best known for her 3500+ users membership, 20 Minute Newsletter technique, and the Email Staircase framework she's taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. In this episode, you'll learn the different components of a welcome series, simple ways to structure newsletters and how to reframe the way you think about email. - Email marketing is a MONEYMAKING activity. - You're converting FOLLOWERS into FRIENDS into customers. - Use a well-structured WELCOME SERIES to convert a follower into a friend. - Add an essence of your PERSONALITY and VISION in your welcome sequence. - Share your VALUES, so that your email subscribers know what to expect. - Be RELATABLE in your emails - that means it's okay not to be perfect! - The simplest way to properly warm up a NEW LEAD. - Simplify your emails so that you can STAY CONSISTENT with weekly newsletters. - How to write emails that DON'T suck or SUCK UP TIME. Connect with Liz Wilcox Website | Instagram