480: Kicking Off Super Bowl Week with Ben Fischer from SBJ

Joe Favorito and Scott Rosner welcome Sports Business Journal NFL reporter and Staff Writer, Ben Fischer, for a live conversation from Media Row at Super Bowl week in San Francisco. Fischer, widely regarded as a leading journalist covering the business of the NFL, shares how the Super Bowl has grown into a self-sustaining global business ecosystem, and why it’s now impossible for leagues, sponsors, and media companies not to be present.The discussion explores the NFL’s evolution into an eleven-month-a-year business, the changing profile of team ownership as private equity and institutional capital enter the league, and what upcoming franchise sales, like the Seattle Seahawks, signal about future valuations. Fischer also breaks down the league’s international strategy, the role of flag football as a low-risk growth vehicle, and why cultural moments like Bad Bunny’s Super Bowl involvement matter far more than social-media backlash. The episode closes with a look at Super Bowl viewership trends, why the NFL continues to defy expectations, and what’s next for the most powerful league in sports.Connect with Ben: https://www.linkedin.com/in/benfischerny/The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Sam Henry (@s_henry11), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com