480: Rebranding Secrets

Episode 480 of the The Selling Show podcast, hosted by David Newman, titled "480: Rebranding Secrets" was published on June 19, 2025 and runs 36 minutes.

June 19, 2025 ·36m · The Selling Show

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Episode Description

Jim Heininger is the Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald's, Anheuser-Busch and others. Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations.

Jim talks about the differences between rebranding and brand refreshing, planning a rebranding, trademark approvals, and much more!

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