481. Podcasting Shake-Up: Ads, Burnout & Competition

In this week’s news and commentary episode, we break down a major podcasting shake-up, from rising ad spend and why creators still struggle to prove ROI, to Spotify layoffs and Apple’s evolving video push. We explore a recent report on longtime podcasters stepping away, unpacking burnout, shifting priorities, and the number who are pivoting beyond podcasting. We also challenge the idea that the space is too competitive, even with more celebrity shows entering the scene, and discuss why podcasting continues to grow. Plus, we dive into the shift from the attention economy to the intention economy, where authentic, meaningful content matters more than ever. We wrap with a feel-good story that reminds us of the real impact podcasting can have at any level.Episode Highlights:[06:30] Keyword strategy success (ranking boost)[21:30] Podcast ad spend & why creators must prove ROI[24:30] Spotify layoffs & industry shifts[27:00] Apple Podcasts video update[32:00] Attention → intention economy shift[42:30] Podcasters stepping away (burnout + changes)[50:00] Feel-good story: student podcast impactLinks & Resources: The Podcasting Morning Chat: ⁠⁠www.podcastingmorningchat.com⁠⁠Meet the PMC Cast and Crew:⁠⁠https://podcastingmorningchat.com/people⁠⁠Join The Empowered Podcasting Facebook Group:⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠Book A Free Call With Me: ⁠⁠https://calendly.com/ironickmedia/freestrategycall⁠⁠Application To Submit Your Show For Evaluation: ⁠⁠https://podcastingmorningchat.com/eval⁠⁠Join us Mondays at 7 AM ET for the Obsession Worthy Podcasts:⁠⁠http://podcastingmorningchat.com/owp/⁠⁠Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to the podcasting community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://podcastingmorningchat.com/clubhouse⁠⁠EPC3 Speaker Application:⁠ ⁠https://empoweredpodcasting.com/speakers⁠⁠Podcasters Happy Hour (March 26, 5:30 pm EDT, North Bethesda, Maryland):⁠⁠https://podnews.net/event/podcaster-visibility-meetup-in-the-dmv⁠⁠Marketing Podcast Network / MPN Awards info:marketingpodcasts.netMilitary Creator Con (Arlington, TX):⁠⁠www.militarycreatorcon.com⁠⁠Marc's Stepson Matthew (Instagram):https://www.instagram.com/matthewbcooks/Marc's Stepson Matthew (TikTok):https://www.tiktok.com/@matthewbcooksNew York Times Student Podcast Contest (via Learning Network):⁠⁠https://www.nytimes.com/section/learning⁠⁠Live on YouTube:⁠ ⁠⁠⁠⁠⁠⁠http://podcastingmorningchat.com/joinus⁠⁠Powered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠⁠⁠ https://www.podcastingmorningchat.contact/⁠⁠⁠ or ⁠[email protected]⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠⁠⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠⁠⁠