#481 - Reed Hansen - Digital Marketing Strategies

Reed Hansen, from Chicago, runs MarketSurge.io, offering comprehensive digital marketing services with a focus on AI and automation. He is this week's gues on The Next 100 Days Podcast.Summary of the PodcastKey TakeawaysReed Hansen runs MarketSurge.io, offering comprehensive digital marketing services with a focus on AI and automationPodcasting can be an effective marketing tool, increasing visibility and perceived authority for business ownersAI is rapidly changing digital marketing, creating both challenges and opportunities for small businessesMarketSurge.io ServicesOffers range of digital marketing services including CRM, audience targeting, SEO, ads, AI sales agents, content marketing, web developmentSurge Audiences: Uses buyer intent data from partner network to create targeted prospect lists for outreachAI sales agents: Developed for inbound/outbound communication, booking meetings with 80%+ uplift in engagement vs traditional chatbotsPodcasting as a Marketing StrategyReed found success getting booked on podcasts, shares expertise through Surgecast servicePodcasting increases perceived authority and expertise with existing clientsOffers clients podcast booking service, guaranteeing 3 bookings per month for $500Podcast appearances often rank highly in Google search results, increasing online visibilityAI in Digital MarketingRapid changes creating both opportunities and challenges for small businessesReed focuses on bridging education gap, helping clients leverage new AI toolsDiscussed potential for AI to develop apps without coding in near futureExplored strategies for optimizing content for AI-powered search, like using question-based long-tail keywordsSmall Business Marketing ChallengesDigital marketing landscape increasingly complex for small businesses to navigate aloneMany business owners lack technical skills, starting with basics like professional email setupReed takes consultative approach, assessing client's tech comfort and tailoring solutionsThe Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com