#481 Rescue, Transform, Donate: Sustainable Luxury with Kresse Wesling of Elvis & Kresse

In this episode, I speak with Kresse Wesling CBE, co-founder of Elvis & Kresse, about how decommissioned fire hose once destined for landfill became the foundation of a sustainable luxury brand built on three pillars: rescue, transform and donate. Kresse shares the origin story behind discovering London Fire Brigade hose, the journey from handmade belts to globally recognised products, and why 50% of profits from the Fire-hose Collection support The Fire Fighters Charity. This is a conversation about purpose-led business, waste, craftsmanship, environmental responsibility, firefighter legacy, and the powerful idea that materials which have served once can still have work left to do.Connect with Kresse HERESee Elvis & Kresse Products HEREAccess all episodes, documents, GIVEAWAYS & debriefs HEREPodcast Apparel, Hoodies, Flags, Mugs HERE Please check out our Partners supporting this episode areWilliam Wood Watches - Discount code FFPODCAST gives the user 10% off full range on websitePBI high-performance fabrics FIRST TACTICAL- tactical gear for elite operatorsGORE-TEX Professional ClothingMSA The Safety CompanyJAFCOIDEXFIRE & EVACUATION SERVICE LTD Send us Fan MailSupport the show***The views expressed in this episode are those of the individual speakers. Our partners are not responsible for the content of this episode and does not warrant its accuracy or completeness.***Please support the podcast and its future by clicking HERE and joining our Patreon Crew