EPISODE · Jun 16, 2026 · 16 MIN
481. Why Other Coaches Sign Clients in the DMs (And You Don't)
Ever wonder why it seems like other coaches are signing clients from Instagram so easily…while you're posting consistently and getting nowhere? The truth is, signing clients from Instagram is actually a very simple funnel—but simple doesn't mean easy. There are specific things that need to happen before someone goes from seeing your content to getting in your DMs, hopping on a call, and becoming a paying client. In this episode, I'm breaking down the hidden pieces most coaches are missing, the common bottlenecks I see over and over again, and why the problem usually isn't your work ethic—it's the system you're using. If you've been posting consistently, wondering why Instagram isn't turning into clients, or feeling like everyone else has figured it out except you, then this episode is for you. Resources Mentioned: Save your seat on the FREE DM Dollars live business training: https://products.ambershaw.com/dm-dollars-v2 Join the waitlist for ReNewU, the step-by-step business roadmap for women who are DONE guessing and finally ready to build a profitable coaching business: https://products.ambershaw.com/signature-waitlist What I Discuss: 02:07 The simple Instagram funnel most coaches are trying to master 02:38 Why I believe Instagram is still the best platform for coaches 05:21 The Three P Framework and how to find what's broken in your business 07:22 The most common bottlenecks keeping coaches stuck 08:16 My client Lisa's story—and what finally helped her start signing clients consistently 10:56 Exactly who DM Dollars is for 12:49 What you'll learn inside the workshop 13:40 Why I want you to come back—even if you attended before Find more from Amber Shaw: Instagram: @msambershaw Website: ambershaw.com
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481. Why Other Coaches Sign Clients in the DMs (And You Don't)
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