482: Brian Billick on Football Technology, Player Safety, and the Evolution of the Game

Joe Favorito and Scott Rosner welcome Brian Billick, Former Super Bowl Winning NFL Head Coach and Entrepreneur at XTECH Protective Equipment, for a behind-the-scenes look at football innovation and athlete safety. Billick shares how his career evolved after coaching into the technology side of the sport and why he became involved in developing equipment focused on keeping players healthy. The conversation explores why XTECH shoulder pads are now widely used across the NFL and college football programs, what differentiates the design from traditional pads, and how performance and injury prevention drive adoption. Billick also discusses the company’s expansion into youth football, the challenges NIL and the transfer portal present for college programs, and his thoughts on the upcoming Super Bowl matchup.Follow Brian on X: https://x.com/CoachBillickThe CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Sam Henry (@s_henry11), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Lissa Ruiz. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com