#482: Executive Spotlight: How Petro-Canada’s Amanda Mitchell Is Redefining Loyalty in a Commodity-Driven

from Leaders in Customer Loyalty, Powered by Loyalty360 · host Loyalty360

Send us Fan MailIn this Executive Spotlight, Loyalty360 CEO Mark Johnson speaks with Amanda Mitchell, Head of Loyalty at Petro-Canada, proudly owned by Suncor, Canada’s leading integrated energy company. With nearly 20 years of experience, Mitchell brings a seasoned perspective on how loyalty can transform a commodity-driven industry. Overseeing Petro-Points, a program with more than 4 million active members across 1,600 retail fuel locations, she shares insights on the unique dynamics of the Canadian loyalty market. Those include the role of digital innovation in creating seamless experiences, and why value and memorability are central to building stronger customer connections.

Episode metadata supplied by the publisher feed · Published Oct 11, 2025

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Send us Fan Mail In this Executive Spotlight, Loyalty360 CEO Mark Johnson speaks with Amanda Mitchell, Head of Loyalty at Petro-Canada, proudly owned by Suncor, Canada’s leading integrated energy company. With nearly 20 years of experience, Mitchell brings a seasoned perspective on how loyalty can transform a commodity-driven industry. Overseeing Petro-Points, a program with more than 4 million active members across 1,600 retail fuel locations, she shares insights on the unique dynamic...

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#482: Executive Spotlight: How Petro-Canada’s Amanda Mitchell Is Redefining Loyalty in a Commodity-Driven

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This episode was published on October 11, 2025.

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