482: Leading with Outcomes with Amy Michalski and Shelly Strickland of AIIM

Many learning businesses market what they offer. The ones that get better results market what their learners need.In this episode of the Leading Learning Podcast, co-host Celisa Steele talks with Amy Michalski and Shelly Strickland, who handle business development and marketing at the Association for Intelligent Information Management (AIIM). They share what moves the needle in marketing education offerings—from how they segment and nurture prospective learners to what they've learned about conversion, measurement, and the difference between reach and genuine engagement.Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode482.