482: Navigating Entrepreneur Dips With Steven Sauder

In this LMScast episode, Steven Sauder talks about how he overcame the difficulties of becoming an entrepreneur, started his own marketing firm, and started his podcast, "Through the Dip". Steven Sauder is a seasoned businessman, Steven Sauder founded Hustlefish, a digital marketing firm that specializes in paid advertising, SEO, and website creation. He talks about a crucial "dip" he had when trying to quickly grow his firm by spending substantially in infrastructure and employing account directors, only to watch the plan collapse because of poor sales and excessive expense.