482 - The Distillery That Kept Waiting with Kyle Merklein of Ben Holladay

Ben Holiday is making some serious waves and it's really great to see a non-kentucky distiller starting to turn some heads. So it felt like it was time to hear more from the brand that has become a new favorite among many. We invited their master distiller, Kyle Merklein to come on the show. We talk about the history of the distillery and their intention on reviving the brand. There's a lot of intentional things they did when it came to marketing that made it appeal to so many and we find out how they were able to wait 6 years until they released their first bourbon. Show Notes: 00:00-Introduction to Bourbon Pursuit and Ben Holiday Distillery 05:49-The Rise of Non-Kentucky Bourbon 11:56-Kyle Merkline's Journey to Distilling 17:56-The History of Ben Holiday Distillery 24:06-Prohibition and Its Impact on Distilling 29:47-The Distillation Process and Techniques 36:09-The Importance of Aging and Waiting 42:13-Marketing Strategies and Brand Growth Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices