483: How He Built a $13M Roofing Company in Just 3 Years

Most roofing contractors think growth comes from more leads.John Starry took a different approach.In just three years, he built Steadfast Roofing into a $13 million company while earning nearly 800 Google reviews, creating a strong company culture, and building systems that support sustainable growth.In this episode, John shares how his team generates referrals from every project, follows up with leads faster, creates a consistent customer experience, and tracks profitability as the company grows.If you’re looking to grow your roofing company without creating more chaos, this episode is packed with practical lessons you can apply immediately.WHAT YOU’LL LEARNHow John built a $13M roofing company in just three yearsHow Steadfast Roofing earned nearly 800 Google reviewsThe review process that creates consistent 5-star customer experiencesWhy speed-to-lead is critical for converting expensive leadsHow to generate referrals from every job siteThe systems and processes that support sustainable growthHow company culture impacts accountability and performanceWhy job costing and profitability tracking matter as you scaleCHAPTERS00:00 Introduction05:13 Starting Steadfast Roofing08:36 Growing to $3.7M in Year One12:00 Neighborhood Marketing and Referrals13:42 How They Earned Nearly 800 Google Reviews16:47 Lead Generation That Works18:40 Speed-to-Lead and Follow-Up23:39 Building a Website That Converts25:40 Growing to $13M30:45 Managing a Growing Sales Team33:13 Building Company Culture34:29 Production Systems and Communication42:00 Job Costing and Profitability47:24 Managing Growth and Cash Flow51:32 Lessons Learned53:19 Final ThoughtsSPONSORSSMA SupportMissed calls, poor follow-up, and stale estimates are costing roofing contractors thousands every month.SMA Support provides trained virtual assistants, inside sales support, lead follow-up, CRM management, and administrative support built specifically for roofing companies.Learn more:https://theroofercoach.com/smaProLineProLine helps roofing contractors streamline operations, automate follow-up, improve communication, and gain visibility into every stage of the customer journey.From lead management to production and reporting, ProLine helps contractors create the systems needed to scale.Learn more:https://theroofercoach.com/prolineRESOURCESThe Roofer Coachhttps://theroofercoach.comFree Roofing Business Resourceshttps://theroofercoach.com/resourcesRoofing Business Success Audithttps://theroofercoach.com/resourcesCONNECTIf you enjoyed this episode, subscribe to The Roofer Show and leave a review. It helps other roofing contractors build more profitable businesses with less stress and more freedom. About The Roofer ShowThe Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.