#485 - Oli Cooke - High Performance Coaching

High-performance coaching expert Oli Cooke joined The Next 100 Days Podcast. He is a mindset and performance coach for entrepreneurs.Summary of the PodcastKey TakeawaysOli uses rapid root-level mindset shifts to help entrepreneurs overcome mental blocks and achieve higher performanceHis approach combines logical communication with metaphors, visualisation, and mental rehearsal techniquesOli works primarily with driven entrepreneurs to clear obstacles to their ambitious goals and visionsHe offers audio programs for mental shifts during walks, leveraging the altered state of consciousness from bilateral stimulationOli's Background and ApproachStarted in Vietnam teaching English pronunciation, noticed mindset impacts on student performanceDeveloped interest in mindset techniques while dealing with personal anxiety challengesUses NLP, inner leadership coaching, and rapid resolution therapy in his practiceFocuses on rapid root-level shifts to cause quick, effective transformationsAims to get clients' minds sharper and thinking clearer to tackle problems strategicallyWorking with EntrepreneursClients are typically already high performers but have specific goals they're struggling to achieveHelps clear mental blocks, fears, and limiting beliefs holding clients backUses multi-level communication: logical explanations paired with metaphors, visualization, mental rehearsalOffers both short-term work on specific issues and long-term weekly coaching relationshipsClients report improved clarity, decision-making, and team performance after sessionsMental Performance TechniquesLeverages the power of the unconscious mind to drive habits and behaviorsUses mental rehearsal like Olympic athletes to automate performanceFocuses on clear intentions the unconscious can understand (e.g. visualising crossing finish line first)Offers audio programs for mental shifts during walks, taking advantage of bilateral stimulationBusiness Challenges and MindsetDiscussed entrepreneur's challenge of scaling business operations (e.g. 10 units vs 1000)Oli's approach: get minds sharper to think most clearly and strategically about real possibilitiesClears mental preoccupation with impossible scenarios or finished eventsAims to focus client's energy and attention on what's truly possible to achieve.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com